Open-label placebos

Placebos can help even when you know.

Five evidence-based protocols that harness your brain's own pharmacy to improve your condition.

The Copables kit — capsules, ritual cards, welcome guide and 14-day accountability tracker
14-day protocolAnalog + digital ritual
Harvard RCTPeer-reviewed evidence

Designed using research from the world's leading institutions

01 The problem

Where conventional care runs out.

You've tried the standard path. Tests come back clear. Medication takes the edge off, but never quite resolves it. For millions, the diagnosis is one of exclusion — and the cycle continues.

Treated, not resolved.

Medication manages the symptom. On first-line drugs, most patients still miss the responder threshold — so you try the next thing, and the next.

Neural, not chemical.

Your brain and body are in constant conversation. Most drugs don't speak that language — they target chemistry, not the signalling that creates symptoms in the first place.

A different substrate.

Your nervous system responds to expectation, ritual and belief. It always has — Copables is built on that substrate.

02 Inside-out

Your brain has its own pharmacy. It just needs to be unlocked.

Studies have shown that non-deceptive placebos can cause your brain to produce the very same symptom-relieving chemicals present in real pharmacology.

See the Science
Brain illustration

03 A new field

Placebos are one of the most underutilized tools in modern medicine.

Open Label Placebos are an emerging field of research whose benefits lie locked away in research labs. Until now.

View 272 OLP publications in PubMed
Figure 1 · PubMed 2010 — 2024
PubMed Publications · Year
300200100020102012201420162018202020222024Kaptchuk et al., 2010Seminal Harvard OLP study (IBS)272PUBS · 2024
Annual OLP publications 3 → 272 · ~90× in 14 yrs

04 Analog · Digital

Copables welcome guide and ritual cards — the analog layer of the protocol

Copables is a 14-day protocol that leverages the power of the analog world and the digital world.

A physical kit arrives at your door — capsules, ritual cards and a welcome guide. Scan each day's card with the app for personalised CBT coaching and validated symptom tracking you can measure week over week.

Start your protocol

Receive your kit

Capsules, ritual cards and a welcome guide, shipped to your door.

Begin the ritual

Take your capsules and follow the day's card prompt — ten minutes a day.

Scan for coaching

Scan each card with the app for personalised CBT exercises.

Track outcomes

Validated symptom tracking shows what changes, week over week.

05 The promise

No meds. No huge costs. No doctor's office.

A clinically-grounded protocol you run from home in fourteen days — built on the same neurochemistry your prescriptions rely on.

Copables is an anagram of the word "placebos."

The five Copables OLP protocols, lined up

06 What members say

I noticed a real
difference in just the
first week.

★★★★★ 4.9 average from 340+ members
S
Sarah M.IBS Protocol

"I was sceptical at first, but the ritual made me actually look forward to taking the capsule each morning. By day 10 my bloating had noticeably reduced."

★★★★★ ✓ Verified
J
James T.Anxiety Protocol

"The app coaching is genuinely useful. It reframed how I think about my symptoms — not as something to fight, but as something my brain can learn to dial down."

★★★★★ ✓ Verified
L
Lena K.Low Mood Protocol

"What surprised me most was how the ritual cards became a genuine anchor in my day. I wasn't just taking a placebo — I was building a habit that shifted my outlook."

★★★★★ ✓ Verified